ABOUT TONEKA

Toneka Pires is a certified personal trainer, fitness and nutrition expert, and co-founder of BWell Fit. Blending athleticism and entrepreneurship, Toneka has created a successful company dedicated to helping people achieve their health and wellness goals. Toneka is delighted to be taking BWell Fit to the next level as the company’s reputation grows.  

Beyond her LA-based enterprise, Toneka is also a prominent media personality. She has taken to the airwaves, promoting healthy lifestyles both on radio and television. As a spokesmodel, she has shared her expertise on many local and national radio programs, including an appearance as a guest host/fitness expert on Jamie Foxx’s Sirius Satellite Radio Show Foxxhole. Toneka also makes a monthly appearance on Dr. Andrea Pennington’s Empowered For Life, where she speaks about fitness, total wellness and healthy lifestyles. Television credits include ESPN, and True Life “I Want a Perfect Body II” on the MTV Network.  

Toneka She has established a recognizable brand for herself in the highly competitive field of fitness. Competing amongst world-class athletes, Toneka has been a top five finisher in both the Fitness America World Championships and the Fitness Universe Pageant, and has earned thirteen championship titles over the past six years – including the 2007 Fitness America New York. Her hard-earned physique has garnered national attention, recently appearing on billboards across the country, as part of the Blue Cross Anthem Health and Fitness Campaign. Toneka has also appeared in numerous calendars and such diverse fashion and fitness magazines as Glamour, Shape, Allure, Natural Bodybuilding, Ms. Fitness, and Oxygen Magazine.  

As an entrepreneur, mentor, and overall fitness icon, Toneka is also a proud advocate and role model for young adults. Toneka is passionate in supporting a number of charities and fundraising events- such as the Santana Dotson Foundation; along with devoting her time mentoring children and young adults with organizations such as School on Wheels- an organization that helps educational needs of homeless children.